I am always interested in marketing and advertising. It is interesting to see how Asian markets work in this field. When I lived in Vietnam I blogged about the quite noisy promotions there and that scientific research proves that this is not leading to more sales.
Thailand still has presenters/promoters shouting in microphones while nobody is listening, but I guess its is more a "doesn/t hurt either"-effect rather than poper reserach if this really triggers sales.
What is quite obvious here is the use of a handful celebrities. They advertise everything, from chicken essence to sausages to IKEA.
So my theory is that Thai advertisers do what most Thai businesses do: don't take a risk and just copy the others.
Yet, someone at Big C was apparently allowed to do a little bit of innovation.
Did anyone tried it out already? Please let me know how it works, and if you have any other interesting advertising or marketing show cases to share...